Spreads in Belgium

Spreads in Belgium -

Sales of spreads in 2011 and 2012 were marked by a sudden turnaround. Whilst the middle of the review period witnessed the decline of speculoos-based spreads, 2011 and 2012 enjoyed the counterattack of Nutella by Ferrero and especially the entrance of new brands and players in chocolate spreads – Balade Chocolate in 2010 and Kwatta Choco & Nuts in 2011. In addition, the category probably benefited from the decline of breakfast cereals in 2011-2012, one of its traditional competitors, due to a...

Euromonitor International's Spreads in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spreads market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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