Sports and Energy Drinks in Taiwan

Euromonitor International
July 25, 2013
38 Pages - SKU: EP5093300
Sports and Energy Drinks in Taiwan

In 2011, some leading brands found that the clouding agents of sports drinks were contaminated with plasticiser. 2011’s plasticiser incident decreased sales, resulting in the most remarkable negative growth rate over the past decade. In 2012, sports and energy drinks declined by 3% in total volume sales terms, recovering from the stronger negative growth in 2011 by declining at a slower pace.

Euromonitor International's Sports and Energy Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sports and Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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