Sports and Energy Drinks in Australia

Euromonitor International
April 3, 2014
28 Pages - SKU: EP5233500
Countries covered: Australia

Sports and Energy Drinks in Australia

Sports and energy drinks manufacturers were aware of health-conscious consumer in 2013, focussing on products with low-calorie content and zero sugar. Over the review period, consumers abandoned soft drink consumption due to perceived health concerns. This caused sports and energy drinks manufacturers to formulate reduced- or zero-sugar options. Red Bull Australia launched Red Bull Zero in 2013, with zero carbs, zero sugar and zero calories. Similarly, Coca-Cola Amatil launched its Powerade...

Euromonitor International's Sports and Energy Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sports and Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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