Sports drinks managed to remain largely unaffected by price increases following the introduction of the IEPS tax. In 2014, the year the tax came into force, the category recorded off-trade volume growth of 5%, followed by a 6% gain in 2015, as health campaigns encouraged Mexicans to be active, with sports drinks increasingly consumed by those engaging in such activities. In addition, the category has managed to avoid the stigma of added sugar as a result of its perceived benefits, such as...
Euromonitor International's Sports Drinks in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Sports Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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