Spirits In Sweden

One of the strongest trends in the spirits category in 2011 was the increase in flavoured products other than vodka. The strongest development was seen in the rum category, both dark and white, but mostly the latter. By 2011 flavoured rum accounted for almost 45% of total rum sales. It is Bacardi that has driven this development, with subbrands like Bacardi Razz, Bacardi Limon and, most recently, Bacardi Torched Cherry (2010) all contributing to the rapid growth. These flavoured rums have...

Euromonitor International's Spirits in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.