Spirits - Japan

Euromonitor International
July 2, 2014
58 Pages - SKU: EP5295107
Countries covered: Japan

Spirits in Japan

Similar to 2012, spirits contracted by 1% in total volume terms in 2013. This was mainly due to the contraction of shochu, which accounted for 84% volume share of the category. The trend of consumers to opt for alcoholic beverages with low ABV and lack of product innovation were the reasons for the poor performance of shochu. Despite the negative growth in shochu, a number of other spirits such as bourbon and black rum amongst others recorded positive growth in 2013.

Euromonitor International's Spirits in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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