Spirits in Cameroon
In 2012, major domestic spirits producers continued to introduce smaller pack sizes which cost less than CFAF150. Distribution of these smaller pack sizes increased in the on-trade channel, with some companies using mobile sales vehicles to visit busy beer parlours and similar establishments every day and sell directly to consumers. Together with new launches and sustained investment in advertising, this practice helped to ensure that growth in spirits in total volume terms in 2012 was faster...
Euromonitor International's Spirits in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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