Chinese products witnessed a stronger presence at supermarkets, hypermarkets and major retailing stores, which mainly factored in the share gain of “others” in 2015, of one percentage point. In general, consumers are not particularly demanding when it comes to buying new kettles, as the unit price is very cheap in comparison with other consumer appliances. Some Chinese products are priced at only around VND50,000 – 100,000, which is very attractive to consumers from the low to middle segment.
Euromonitor International's Small Kitchen Appliances (Non-Cooking) in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Coffee Mills, Kettles, Other Small Kitchen Appliances (Non-Cooking).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Small Kitchen Appliances (Non-Cooking) market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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