Small Cooking Appliances in South Korea
Hard pods maintained high growth over the review period. However, in 2014, the growth rate was stable as it reached maturity. Summer is traditionally the peak season for hard pods but in summer 2014, sales were not as strong as in previous years. In order to promote sales, manufacturers held aggressive marketing such as handing out free milk warmers, hard pod capsules, and offering a high discount rate. Despite these efforts, the growth of hard pods was nowhere near the previous year’s level.
Euromonitor International's Small Cooking Appliances in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Breadmakers, Coffee Machines, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Mini Ovens, Other Small Cooking Appliances, Rice Cookers, Slow Cookers, Toasters.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Small Cooking Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.