Single Living. Do these consumers create double demand for durables? Or less wealth? The rise in single person households worldwide is creating great business opportunities across a range of sectors, including providers of online communications, manufacturers of domestic electrical appliances and consumer electronics, the construction and the entertainment industry as well as the likelihood of double buying in mainstream FMCG sectors. This briefing draws on demographic data worldwide and considers the impact of the lon term trend on markets. Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage.
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- Executive Summary
- Demand Factors
- Summary 1 Drivers and Constraints of Single Living
- Changing Household Structures
- Chart 1 % Households by Type 2002/2007
- Chart 2 Global Population by Marital Status 2007
- Consumer Characteristics
- Consumer Market Trends
- Table 1 Trends in Key Markets 2002/2007
- Future Trends
- Chart 3 Forecast % Single Households in Selected Markets 2007/2012
- Introduction
- Drivers and Constraints
- Household Growth
- Chart 4 Household Versus Population Growth by Country 2002/2007
- Household Size
- Table 2 % Households by Size (Global) 2002-2007
- Table 3 Average Number of Occupants per Household in Selected Markets 2002-2007
- Household Structures
- Table 4 % Households by Type 2002-2007
- Table 5 % Single Households in Selected Markets 2002-2007
- Birth and Marriage Rates
- Table 6 Birth Rates in Selected Countries 2002-2007
- Table 7 Global Population by Marital Status 2002/2007
- Table 8 Marriage Rates in Selected Countries 2002-2007
- Further Education
- Working Women
- Chart 5 Women as % Total Employed Population in Selected Countries 2007
- Housing Trends
- Table 9 New Dwellings Completed in Selected Markets 2002-2007
- Chart 6 % Apartments of Total Housing in Selected Markets 2002/2007
- Home Ownership
- Chart 7 % Households by Tenure in Selected Markets 2007
- Environmental Impact of More Households
- Rising Costs of Single Living
- Urbanisation
- Chart 8 Urban Households as a % of the Population in Selected Countries 2007
- Communications and Entertainment
- Table 10 Worldwide User Numbers for Social Networking Websites
- Table 11 World Region Profiles for Leading Social Network Sites 2007
- The Single Consumer
- Types of Single
- The Empowered Woman
- The Metrosexual
- Shopping Habits
- Impact on Consumer Markets
- Packaged Food
- Table 12 Global Sales of Ready Meals by Sector 2002-2007
- Domestic Appliances
- Summary 2 Compact Domestic Appliances: New Products Launched in 2007-2008
- Table 13 Global Sales of Microwaves 2002-2007
- Portable Consumer Electronics
- Table 14 Global Sales of Mobile Phones and Portable Media Players 2002-2007
- Consumer Foodservice
- Table 15 Global Sales of Selected CFS Sectors 2002-2007
- Travel and Tourism
- Automotives
- Shifts in Major Markets
- Australia
- Table 16 Australia: Key Data 2002/2007/2012
- Chart 9 Australia: Households by Type 2007
- Table 17 Australia: Key Market Trends 2002/2007
- France
- Table 18 France: Key Statistics 2002/2007/2012
- Chart 10 France: Households By Type 2007
- Table 19 France: Key Market Trends 2002/2007
- Germany
- Table 20 Germany: Key Statistics 2002/2007/2012
- Chart 11 Germany: Households By Type 2007
- Table 21 Germany: Key Market Trends 2002/2007
- Japan
- Table 22 Japan: Key Statistics 2002/2007/2012
- Chart 12 Japan: Households by Type 2007
- Table 23 Japan: Key Market Trends 2002/2007
- Sweden
- Table 24 Sweden: Key Statistics 2002/2007/2012
- Chart 13 Sweden: Households by Type 2007
- Table 25 Sweden: Key Market Trends 2002/2007
- UK
- Table 26 UK: Key Statistics 2002/2007/2012
- Chart 14 UK: Households by Type 2007
- Table 27 UK: Key Market Trends 2002/2007
- US
- Table 28 US: Key Statistics 2002/2007/2012
- Chart 15 US: Households by Type 2007
- Table 29 US: Key Market Trends 2002/2007
- Forecasts
- Trends To Watch
- Market Forecasts
- Table 30 Forecast % Households by Type 2007-2012
- Table 31 Forecast % Single Households in Selected Markets 2007-2012
- Table 32 Forecast Population with "Single" Marital Status in Key Countries 2007-2012
- Table 33 Forecast % Population with "Single" Marital Status in Key Countries 2007-2012
- Table 34 Forecast Global Sales in Key Markets 2007-2012
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