SingTel Optus Pty Ltd in Consumer Electronics (Australia)
Falling mobile subscription rates are causing Optus to continue to lose market share to Telstra. Optus is pushing to increase its mobile coverage in Australia in its bid to regain market share over Telstra’s dominance in Australia’s mobile telecommunication industry. In 2014, the company invested to improve its mobile network; it made the largest upgrade of the 3G network and also increased coverage of its 4G network to reach more than 75% of the metro population.
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Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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