In 2014, sets/kits achieved current value growth of 2% to surpass sales of ¥251 billion. Typically, many sets/kits are purchased in the run-up to Christmas. Traditionally, consumers buy them as gifts but in recent years it has become increasingly common for working women to purchase them as a treat for themselves after a year of hard work. Manufacturers launch special Christmas sets/kits every winter, with many retailers, including department stores, running promotional campaigns for premium...
Euromonitor International's Sets/Kits in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Sets/Kits market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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