Schwarz Beteiligungs GmbH, owner of the Lidl discounter and Kaufland hypermarket chains, saw rapid growth over 2010-2015 thanks to outlet growth in Eastern and Western Europe. Consumer demand for its low-price, high-quality offer is strong, and the company has not only made Lidl a credible alternative to the supermarket chains that dominate these regions, but forced them to compete on its terms. It is now looking to push into uncharted territory, with openings in the US, Russia and Australia.
Euromonitor International’s Schwarz Beteiligungs GmbH in Retailing (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Retailing industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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