Samsung is an important player at global level in consumer appliances. It obtains most of its sales from Asia Pacific, but the company is putting strong emphasis on becoming a key player in the US market. Samsung is striving to position itself as leader in innovation by leveraging its technological expertise in other business segments and become a pioneer in the IoT applied to consumer appliances. Much of its focus, as proved by its new product launches will continue to be in that direction.
Euromonitor International’s Samsung Corp in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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