In 2012, the company focused on its brand positioning and identity in UK consumer appliances. The company was successful in rolling out over 23 new products into several European countries and refocused on distribution strategy within the UK. It will continue to build on its brand identity and increase the usage of consumer feedback and requirement to come up with innovative new products and affordable products in the uncertain economic conditions during the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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