Rtds/High-Strength Premixes in the United Kingdom

There was ongoing growth for the cocktail in a can trend towards the end of the review period. A growing number of people opted to socialise at home rather than in the on-trade in order to save money. Many of these consumers were thus attracted by the concept of pub/restaurant quality cocktails that could be consumed at home. This trend was further encouraged by the entry of major brands to the cocktail in cans niche in the middle of the review period, with Bacardi Brown-Forman Brands launching...

Euromonitor International's RTDs/High-Strength Premixes in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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