The strong competitors in flavoured/mixed lager affect sales of RTDs/high-strength premixes. Since flavoured/mixed lager was thriving earlier in the review period, manufacturers in this category put a great deal of effort into innovating with new flavours and holding marketing events to attract young consumers. Thus, the strong promotion from competitors was the biggest challenge to the growth of RTDs/high-strength premixes.
Euromonitor International's RTDs/High-Strength Premixes in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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