RTDs/high-strength premixes continued to lose popularity in 2015. The category faces direct competition from flavoured and light beer, as they are all perceived to have a lower alcohol content. Moreover, in the on-trade channel this category also faces substitution from spirit-based cocktails, which contributed to the contraction in total volume sales in 2015.
Euromonitor International's RTDs/High-Strength Premixes in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTDs/High-Strength Premixes market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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