Rtds/High-Strength Premixes in Austria
Total volume sales of RTDs/high-strength premixes increased by 6% in 2012. The growth of malt-based RTDs continued, but at a significantly slower rate than in 2010 and 2011. In the off-trade channel volume sales increased by 8%, while the on-trade posted a weaker gain of around 3% due to increasing home consumption in Austria.
Euromonitor International's RTDs/High-Strength Premixes in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTDs/High-Strength Premixes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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