Royal Unibrew will continue to invest in innovation in HW beverages in the forecast period. The company is keen to build up its portfolio of healthier products in response to a growing focus on health and nutrition among consumers. The company will thus monitor consumer trends closely, recognising that it needs to innovate effectively in increasingly mature soft drinks. The company remains open to new acquisitions but recognises that European consolidation within soft drinks means that...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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