Rohit Surfactants Pvt Ltd is planning to set up a soda-ash plant and a detergent manufacturing unit in Gujarat, in order to strengthen its geographic presence. The entry into the home ground of Nirma Ltd, which was a leader in detergents in the region a few years ago, is a strategy the company is employing to acquire Nirma consumers. This will help the company to penetrate the west region of the country with fewer logistical costs involved.
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Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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