For the GBO Pernod Ricard Groupe, since France has dropped to fourth position just behind India, the activities of its Pernod and Ricard subsidiaries should become more tactical in its core country. The company no longer expects to post appreciable growth in actual volume terms in France. In fact, its priority in the country is expected to be to gain share in aniseed-flavoured spirits, whiskies, rum and vodka. This could be thanks to impressive progression, such as Absolut in vodka; or even due...
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