Toilet paper, by far the largest retail tissue category, saw current value sales grow by 2% in 2015 to reach A$959 million in 2015. Over the review period, the distinction between premium and standard products became increasingly blurred in toilet paper, though luxury products like those offered under the Sorbent and Kleenex brands continued to account for the lion’s share of current value sales in the category. Toilet paper is considered a household necessity, hence demand in the category is ge...
Euromonitor International's Retail Tissue in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Facial Tissues, Kitchen Towels, Paper Tableware, Toilet Paper.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Retail Tissue market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.