Refrigeration Appliances in Malaysia
Refrigeration appliances clocked slightly slower current value growth in 2013 than in 2012. Despite the relatively high penetration of refrigeration appliances in Malaysia, for instance fridge freezers was at 58% penetration in 2013, consumers’ trading up to advanced refrigeration appliances such as eco-friendly products continued to contribute to the category’s current value performance in 2013. Heightened environmental concerns amongst consumers saw them increasingly preferring eco-friendly...
Euromonitor International's Refrigeration Appliances in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Refrigeration Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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