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Ready Meals In Kenya

Euromonitor International
January 31, 2012
39 Pages - SKU: EP6799971

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Kenya

Ready meals has benefited highly from the growing base and increasingly hectic lifestyles of middle-income consumers in Kenya, with an increasing number of these consumers opting for products in ready meals in order to avoid the inconvenience of home cooking. This is particularly true for young working professionals who do not have the time or inclination to prepare meals at home. Nevertheless, the vast majority of Kenyan consumers continued to prefer to prepare food at home in 2011.

Euromonitor International's Ready Meals in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Ready Meals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

READY MEALS IN KENYA
Euromonitor International
January 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 1 Sales of Ready Meals by Category: Volume 2006-2011; Table 2 Sales of Ready Meals by Category: Value 2006-2011; Table 3 Sales of Ready Meals by Category: % Volume Growth 2006-2011; Table 4 Sales of Ready Meals by Category: % Value Growth 2006-2011; Table 5 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2011; Table 6 Ready Meals Company Shares 2006-2010; Table 7 Ready Meals Brand Shares 2007-2010; Table 8 Sales of Ready Meals by Distribution Format: % Analysis 2006-2011; Table 9 Forecast Sales of Ready Meals by Category: Volume 2011-2016; Table 10 Forecast Sales of Ready Meals by Category: Value 2011-2016; Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2011-2016; Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2011-2016
Executive Summary
Regional Integration Boosts Trade in East Africa
Changing Consumer Lifestyles Fed by Rising Middle Class
Growth of Retail Boosting the Sector
High Fuel and Production Costs Threaten To Curtail Growth in Value Sales
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 13 Foodservice Sales of Packaged Food by Category: Volume 2006-2011; Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011; Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016; Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011; Table 18 Sales of Impulse and Indulgence Products by Category: Value 2006-2011; Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011; Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011; Table 21 Company Shares of Impulse and Indulgence Products 2006-2010; Table 22 Brand Shares of Impulse and Indulgence Products 2007-2010; Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016; Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2011-2016; Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016; Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 27 Sales of Nutrition/Staples by Category: Volume 2006-2011; Table 28 Sales of Nutrition/Staples by Category: Value 2006-2011; Table 29 Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011; Table 30 Sales of Nutrition/Staples by Category: % Value Growth 2006-2011; Table 31 Company Shares of Nutrition/Staples 2006-2010; Table 32 Brand Shares of Nutrition/Staples 2007-2010; Table 33 Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016; Table 34 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016; Table 35 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2011-2016; Table 36 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2011-2016
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 37 Sales of Meal Solutions by Category: Volume 2006-2011; Table 38 Sales of Meal Solutions by Category: Value 2006-2011; Table 39 Sales of Meal Solutions by Category: % Volume Growth 2006-2011; Table 40 Sales of Meal Solutions by Category: % Value Growth 2006-2011; Table 41 Company Shares of Meal Solutions 2006-2010; Table 42 Brand Shares of Meal Solutions 2007-2010; Table 43 Forecast Sales of Meal Solutions by Category: Volume 2011-2016; Table 44 Forecast Sales of Meal Solutions by Category: Value 2011-2016; Table 45 Forecast Sales of Meal Solutions by Category: % Volume Growth 2011-2016; Table 46 Forecast Sales of Meal Solutions by Category: % Value Growth 2011-2016
Market Data: Table 47 Sales of Packaged Food by Category: Volume 2006-2011; Table 48 Sales of Packaged Food by Category: Value 2006-2011; Table 49 Sales of Packaged Food by Category: % Volume Growth 2006-2011; Table 50 Sales of Packaged Food by Category: % Value Growth 2006-2011; Table 51 GBO Shares of Packaged Food 2006-2010; Table 52 NBO Shares of Packaged Food 2006-2010; Table 53 NBO Brand Shares of Packaged Food 2007-2010; Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2006-2011; Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2011; Table 56 Forecast Sales of Packaged Food by Category: Volume 2011-2016; Table 57 Forecast Sales of Packaged Food by Category: Value 2011-2016; Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016; Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016
Sources: Summary 1 Research Sources

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