Ragab Sons for Trade & Distribution in Retailing (Egypt)
Ragab Sons for Trade & Distribution is expected to benefit from rising disposable income levels for low- to mid-income consumers, who comprise its main target group. The company is also expected to benefit from strong growth for internet retailing, having been a pioneer in this area. In the forecast period, the company is expected to continue to focus strongly on price promotions, but will also seek to appeal to mid- to high-income consumers seeking value, primarily via online marketing.
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