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RTDS/High-strength Premixes In Thailand

Euromonitor International
February 2, 2012
41 Pages - SKU: EP6800026

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Thailand

The leading players in RTDs/high-strength premixes maintained strong efforts to push the category’s performance in 2011. The sales were driven by many aspects, including the launch of marketing campaigns and activities across the whole year. While wine-based RTDs continued to dominate sales, spirit-based RTDs enjoyed increased penetration through the use of well-planned marketing strategies and consumer behaviour insight. The target included both male and female drinkers.

Euromonitor International's RTDs/High-Strength Premixes in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the RTDs/High-Strength Premixes market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

RTDS/HIGH-STRENGTH PREMIXES IN THAILAND
Euromonitor International
February 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011; Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011; Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011; Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011; Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011; Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011; Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011; Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011; Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011; Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011; Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011; Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016; Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016; Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016; Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Siam Winery Co Ltd in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts: Summary 1 Siam Winery Co Ltd: Key Facts; Summary 2 Siam Winery Co Ltd: Operational Indicators
Company Background
Production: Summary 3 Siam Winery Co Ltd: Production Statistics 2011
Competitive Positioning: Summary 4 Siam Winery Co Ltd: Competitive Position 2011
Executive Summary
Recovering Growth Due To Strong Efforts by Industry Players
Potential for Increasing Wine Consumption Among Thai Drinkers
Domestic Players Control the Major Areas in the Market
Off-trade Channel More Popular But the On-trade Channel Is Emerging
Improving Economy Promises Further Recovery in the Forecast Period
Key Trends and Developments
Alcoholic Drinks Consumption Recovers To See A Positive Trend
Branding Could Be An Most Important Focus for All Players in the Marketplace
Increasingly Price-sensitive Consumer Boosts Demand for Low-priced Products
On-trade Sales Benefit From the Expansion of New Chained and Independent Restaurants, Pubs and Bars
Key New Product Launches
Specialist Retailers: Summary 5 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity: Summary 6 Merger and Acquisition Activity 2010-2011
Market Background
Legislation: Table 16 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies: Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011; Summary 7 Import Tax; Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011; Table 19 Selling Margin of a Typical Beer Brand 2011 - Chang; Table 20 Selling Margin of a Typical Wine Brand 2011 - Penfolds Bin 128; Table 21 Selling Margin of a Typical Spirits Brand 2011 - 100 Pipers 8 YO
Operating Environment
Contraband/parallel Trade
Market Indicators: Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data: Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011; Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011; Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011; Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011; Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011; Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011; Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011; Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011; Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011; Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011; Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011; Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016; Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016; Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016; Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions: Summary 8 Research Sources

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