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RTDS/High-strength Premixes In Malaysia

Euromonitor International
February 2, 2012
28 Pages - SKU: EP6800020

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Malaysia

Spirit-based RTDs continues to make up the bulk of sales with a 93% volume share in 2011 and grew by a further 1% on 2010, while wine-based RTDs volumes declined by almost 2% on the previous year.

Euromonitor International's RTDs/High-Strength Premixes in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the RTDs/High-Strength Premixes market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

RTDS/HIGH-STRENGTH PREMIXES IN MALAYSIA
Euromonitor International
February 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011; Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011; Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011; Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011; Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011; Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011; Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011; Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011; Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011; Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011; Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011; Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016; Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016; Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016; Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Executive Summary
Alcoholic Drinks Continues on A Growth Trend
Sales Remain Resilient Despite Japanese Disasters and Uncertainty in Europe
Industry Players Target Premium and Niche Products
On-trade Sales Continue To Dominate
Sustained Growth Expected
Key Trends and Developments
Industry Growth Continues, Spurred on by A Recovering Local Economy
Emphasis Placed on Trade Support and Promotional Activities
Growth in Premium Products Continues
Consumer Desire for Greater Variety
Key New Product Launches: Summary 1 Key New Product Developments 2010-2011
Specialist Retailers: Summary 2 Leading Specialist Retailers 2011
Merger and Acquisition Opportunities Remain Limited: Summary 3 Merger and Acquisition Activity 2010-2011; Summary 4 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation: Table 16 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies: Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011; Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011; Table 19 Selling Margin of a Typical Beer Brand 2011; Table 20 Selling Margin of a Typical Wine Brand 2011; Table 21 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators: Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data: Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011; Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011; Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011; Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011; Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011; Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011; Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011; Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011; Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011; Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011; Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011; Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016; Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016; Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016; Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources: Summary 5 Research Sources

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