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RTD Tea In Taiwan

Euromonitor International
February 16, 2012
40 Pages - SKU: EP6821856

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Taiwan

RTD tea in Taiwan continued to be the largest soft drinks category in 2011. Tea is a local traditional drink and most Taiwanese consumers believe that it is good for the health. With the popularity of RTD tea, sales grew significantly over the review period. In addition, product development of RTD tea with healthy functions, such as for preventing cardiovascular problems or weight control, also contributed to the sales growth. In Taiwan, oily diets have been key concerns of consumers. People...

Euromonitor International's RTD Tea in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the RTD Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

RTD TEA IN TAIWAN
Euromonitor International
February 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 1 Off-trade Sales of RTD Tea by Category: Volume 2006-2011; Table 2 Off-trade Sales of RTD Tea by Category: Value 2006-2011; Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011; Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011; Table 5 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2011; Table 6 Company Shares of RTD Tea by Off-trade Volume 2007-2011; Table 7 Brand Shares of RTD Tea by Off-trade Volume 2008-2011; Table 8 Company Shares of RTD Tea by Off-trade Value 2007-2011; Table 9 Brand Shares of RTD Tea by Off-trade Value 2008-2011; Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016; Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016; Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016; Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Hey-song Corp in Soft Drinks (taiwan)
Strategic Direction
Key Facts: Summary 1 Hey-Song Corp: Key Facts; Summary 2 Hey-Song Corp: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 3 Hey-Song Corp: Competitive Position 2011
Taisun Enterprise Co Ltd in Soft Drinks (taiwan)
Strategic Direction
Key Facts: Summary 4 Taisun Enterprise Co Ltd: Key Facts; Summary 5 Taisun Enterprise Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 6 Taisun Enterprise Co Ltd: Competitive Position 2011
Uni-president Enterprises Corp in Soft Drinks (taiwan)
Strategic Direction
Key Facts: Summary 7 Uni-President Enterprises Corp: Key Facts; Summary 8 Uni-President Enterprises Corp: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 9 Uni-President Enterprises Corp: Competitive Position 2011
Wei Chuan Foods Corp in Soft Drinks (taiwan)
Strategic Direction
Key Facts: Summary 10 Wei Chuan Foods Corp: Key Facts; Summary 11 Wei Chuan Foods Corp: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 12 Wei Chuan Foods Corp: Competitive Position 2011
Executive Summary
Plasticiser Contamination Hits the Market
Domestic Brands Lead
Health and Wellness the Growth Driver
the Development of Private Label
Internet Retailing Becoming More Important
Key Trends and Developments
Plasticiser Contamination Incident Influences the Market
Domestic Players Lead
Strong Influence of the Health and Wellness Trend
Private Label Gaining Share
Non-store Retailing Grows Through Internet Sales
Market Data: Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011; Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011; Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011; Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011; Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011; Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011; Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011; Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011; Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011; Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011; Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011; Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011; Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011; Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011; Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011; Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011; Table 30 Company Shares of Off-trade Soft Drinks by Value 2007-2011; Table 31 Brand Shares of Off-trade Soft Drinks by Value 2008-2011; Table 32 Penetration of Private Label (as sold) by Category by Volume 2006-2011; Table 33 Penetration of Private Label by Category by Value 2006-2011; Table 34 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011; Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016; Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016; Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016; Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016; Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016; Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016; Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016; Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Taiwan: Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011; Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011; Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011; Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011; Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016; Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016; Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016; Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources: Summary 13 Research Sources

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