With the background of the general fall in soft drinks caused by the substantially worsened consumer purchasing power, the category generated a considerable decrease in 2015. RTD tea managed to decline by 12% in off-trade volume terms, while in total value the fall was less substantial at 5% to reach RUB23.0 billion. Despite the steadily growing healthy consciousness and the increasing tendency to lead an active lifestyle in Russia, consumers were sceptical about RTD tea due to its very high...
Euromonitor International's RTD Tea in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTD Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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