RTD Tea in Peru
In 2014, the category was very dynamic, all the brands present in the market promoted their products heavily. It was possible to see constant in-store promotions and many brands competed by using discounts for bulk purchases. Consumers consider RTD tea to be a healthy product; although it also contains a certain amount of added sugar, consumers perceive it to be healthier than other sugarised alternatives because it has tea included which is considered healthy. This perception has allowed the...
Euromonitor International's RTD Tea in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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