RTD Tea in Nigeria

Euromonitor International
May 14, 2014
25 Pages - SKU: EP5251128
Countries covered: Nigeria

RTD Tea in Nigeria

While RTD tea is relatively new in Nigeria, having first appeared in 2008 under the Cway Ice Tea brand from Cway Food & Beverages Co Nig Ltd, the category has seen volume sales increase steadily since then. This growth is attributed to the marketing strategy employed by producers that position their brands as a healthier alternative to carbonates and a close substitute to juice (products are sometimes flavoured with fruit to benefit from the increasing popularity of fruit flavours).

Euromonitor International's RTD Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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