RTD coffee saw off-trade value growth of 4% to reach HK$358 million in 2015, which was lower than the review period CAGR. This was mainly due to the stronger popularity of fresh coffee beverages with more coffee outlets opening in recent years, providing convenience to purchase freshly-brewed coffee, which made consumers more familiar with coffee.
Euromonitor International's RTD Coffee in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the RTD Coffee market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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