RTD coffee remains a small category in soft drinks, with less than three million litres sold annually. However, the category registered strong current retail value growth over the review period due to new product launches. This included Peter Larsen Kaffe’s Cold Brewed Coffee, which is an organic RTD coffee with no added sugar or additives. The new product is available in two flavours: liquorice and standard coffee flavour – liquorice is a popular flavour in Denmark. The company launched Peter...
Euromonitor International's RTD Coffee in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the RTD Coffee market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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