RTD Coffee in Austria

In 2011, the main drivers of volume growth in RTD coffee were new product launches and multipack offerings, both responding to the on-going trend of convenience among Austrian consumers. An increasing number of young and active consumers welcome RTD coffee as a tasty energy booster and a convenient alternative to brewed coffee, especially during the warmer times of the year. While Emmi Frischprodukte AG, for instance, targets the impulsive buying behaviour with its newly launched single pack...

Euromonitor International's RTD Coffee in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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