Primark Stores is expected to remain absent from internet retailing in the forecast period, in contrast to many of its competitors' strong focus on omnichannel retailing. This will however enable the company to keep prices extremely low, with this being its core selling point. Primark will however continue to benefit from its strong digital marketing strategy and focus on social media. Primark expects profits to be challenged by currency fluctuations in the forecast period, with weakness for pou...
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