Open loop pre-paid cards continues to benefit from an increasing number of employers switching to foodservice cards instead of contracting foodservice to catering companies. This trend is further stimulated by a shift towards more automated and formal systems in workplaces to increase control over costs and achieve efficiency. Additionally, online reloadable pre-paid cards also bolster the performance of open loop pre-paid cards due to the strong consumer preference for online shopping.
Euromonitor International's Pre-Paid Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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