Pre-Paid Cards in Greece

Pre-paid cards continued to enjoy spectacular growth in 2011 and 2012 and are evolving from an internet-only product to a more widely used one, with demand rising amongst teenagers and people who do not want to, or cannot, access credit cards. E-shopping value sales rocketed from EUR1.4 billion in 2010 to EUR1.7 billion in 2011 as Greek consumers opted to benefit from lower online prices. However, despite the momentum of e-shopping, many Greek consumers remain distrustful of online shopping...

Euromonitor International's Pre-Paid Card Transactions in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pre-Paid Card Transactions market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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