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Pet Food and Pet Care Products in Germany

Euromonitor International
September 1, 2009
45 Pages - SKU: EP2466165

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Germany

Euromonitor International's Pet Food and Pet Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage: dog food, cat food, other pet food and pet care products.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

Get a detailed picture of the pet food and pet care industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands ;
Use five-year forecasts to assess how the market is predicted to develop

Pet Food and Pet Care Products in Germany

Euromonitor International

September 2009

List of Contents and Tables

Executive Summary
: Cat Numbers Up and Bird Numbers Down, While Others Remain Stable
Inconsistent Results for Pet Food Market in Germany

Pets Instead of Children

Mars and Nestlé Still Lead A Market With A Strong Private Label Presence

Fressnapf the Most Successful Distributor With Over 700 Outlets

Key Trends and Developments

A Changing Society With Fewer Children and More Pets

Pet Food Increasingly Mirrors Human Food Trends

Health and Wellness Boom Spills Over Into Pet Food Market

Mars and Nestlé Dominate the Branded Market

Growing Fressnapf Creates New Shopping Experience

Market Indicators
: Table 1 Pet Populations 2004-2009
Market Data
: Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009; Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009; Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009; Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009; Table 6 Dog and Cat Food Company Shares 2004-2008; Table 7 Dog and Cat Food Brand Shares 2005-2008; Table 8 Penetration of Private Label by Sector 2003-2008; Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009; Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009; Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014; Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014; Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014; Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
Definitions
: Summary 1 Research Sources
H Von Gimborn GmbH

Strategic Direction

Key Facts
: Summary 2 H Von Gimborn GmbH: Key Facts; Summary 3 H Von Gimborn GmbH: Operational Indicators
Company Background

Production
: Summary 4 H Von Gimborn GmbH: Production Statistics 2008
Competitive Positioning
: Summary 5 H Von Gimborn GmbH: Competitive Position 2009
Mars Deutschland GmbH

Strategic Direction

Key Facts
: Summary 6 Mars Deutschland GmbH: Key Facts; Summary 7 Mars Deutschland GmbH: Operational Indicators
Company Background

Royal Canin A Successful Separate Division

Production
: Summary 8 Mars Deutschland GmbH: Production Statistics 2008
Competitive Positioning
: Summary 9 Mars Deutschland GmbH: Competitive Position 2008
Nestlé Purina Petcare Deutschland GmbH

Strategic Direction

Key Facts
: Summary 10 Nestlé Purina Petcare Deutschland GmbH: Key Facts; Summary 11 Nestlé Purina Petcare Deutschland GmbH: Operational Indicators
Company Background

Production
: Summary 12 Nestlé Purina Petcare Deutschland GmbH: Production Statistics 2008
Competitive Positioning
: Summary 13 Nestlé Purina Petcare Deutschland GmbH: Competitive Position 2008
Tetra GmbH

Strategic Direction

Key Facts
: Summary 14 Tetra GmbH: Key Facts; Summary 15 Tetra GmbH: Operational Indicators
Company Background

Production
: Summary 16 Tetra GmbH: Production Statistics 2008
Competitive Positioning
: Summary 17 Tetra GmbH: Competitive Position 2008
Vitakraft-werke Wührmann & Sohn

Strategic Direction

Key Facts
: Summary 18 Vitakraft-Werke Wührmann & Sohn: Key Facts; Summary 19 Vitakraft-Werke Wührmann & Sohn: Operational Indicators
Company Background

Production
: Summary 20 Vitakraft-Werke Wührmann& Sohn: Production Statistics 2008
Competitive Positioning
: Summary 21 Vitakraft-Werke Wührmann & Sohn: Competitive Position 2008
Headlines

Trends

Competitive Landscape

Prospects

Sector Indicators
: Table 15 Dog Owning Households: % Analysis 2004-2009; Table 16 Dog Population 2004-2009; Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
Sector Data
: Table 18 Sales of Dog Food by Type: Value 2004-2009; Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009; Table 20 Sales of Premium Dog Food: Value 2004-2009; Table 21 Dog Food Company Shares 2004-2008; Table 22 Dog Food Brand Shares 2005-2008; Table 23 Dog Treats Brand Shares 2005-2008; Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014; Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
Headlines

Trends

Competitive Landscape

Prospects

Sector Indicators
: Table 26 Cat Owning Households: % Analysis 2004-2009; Table 27 Cat Population 2004-2009; Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
Sector Data
: Table 29 Sales of Cat Food by Type: Value 2004-2009; Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009; Table 31 Sales of Premium Cat Food: Value 2004-2009; Table 32 Cat Food Company Shares 2004-2008; Table 33 Cat Food Brand Shares 2005-2008; Table 34 Cat Treats Brand Shares 2005-2008; Table 35 Forecast Sales of Cat Food by Type: Value 2009-2014; Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
Headlines

Trends

Competitive Landscape

Prospects

Sector Indicators
: Table 37 Other Pet Population 2004-2009
Sector Data
: Table 38 Sales of Other Pet Food by Type: Volume 2004-2009; Table 39 Sales of Other Pet Food by Type: Value 2004-2009; Table 40 Sales of Other Pet Food by Type: % Volume Growth 2004-2009; Table 41 Sales of Other Pet Food by Type: % Value Growth 2004-2009; Table 42 Bird Food Brand Shares 2005-2008; Table 43 Fish Food Brand Shares 2005-2008; Table 44 Forecast Sales of Other Pet Food by Type: Volume 2009-2014; Table 45 Forecast Sales of Other Pet Food by Type: Value 2009-2014; Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014; Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
Headlines

Trends

Competitive Landscape

Prospects

Sector Data
: Table 48 Sales of Pet Care Products by Type: Value 2004-2009; Table 49 Sales of Pet Care Products by Type: % Value Growth 2004-2009; Table 50 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009; Table 51 Forecast Sales of Pet Care Products by Type: Value 2009-2014; Table 52 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014

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Pet Food and Pet Care Products in Germany

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