Personal care appliances has traditionally been a category in which women drive demand rather than men. However, men’s products outperformed women’s in 2016, both within body shavers and hair care appliances. This can be attributed to recent fashion trends, mainly amongst the younger generation, which resulted in men becoming more concerned about their grooming; not only their face but also their body. Hence, hair and beard trimmers benefited from the trend of an unshaven but well-groomed look.
Euromonitor International's Personal Care Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Personal Care Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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