PBKIDS Brinquedos continued with the expansion of its store-based retail outlets through franchising. Such an expansion model has enabled the company to open several stores in the northeastern and northern regions of Brazil, such as Bahia, Ceará, Maranhão and Pará. As at the end of the review period, 30% of the company’s stores followed this model. The company’s strategy is also aligned with its major rival, Ri Happy, due to a partial merger. Despite the competition, both companies have differen...
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Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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