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Oral Hygiene in New Zealand

Euromonitor International
September 1, 2009
34 Pages - SKU: EP2466116

Abstract Table of Contents Search inside this report Related Reports

Countries covered: New Zealand

Euromonitor International's Oral Hygiene in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: toothpaste, manual toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners, dental floss, power toothbrushes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the cosmetics & toiletries industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Oral Hygiene in New Zealand

Euromonitor International

September 2009

List of Contents and Tables

Headlines

Trends

Competitive Landscape

Prospects

Sector Data
: Table 1 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2008
Sector Data
: Table 2 Sales of Oral Hygiene by Subsector: Value 2003-2008; Table 3 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008; Table 4 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008; Table 5 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008; Table 6 Sales of Toothpaste by Type: % Value Breakdown 2005-2008; Table 7 Oral Hygiene Company Shares by Retail Value 2004-2008; Table 8 Oral Hygiene Brand Shares by Retail Value 2005-2008; Table 9 Toothpaste Brand Shares by Retail Value 2005-2008; Table 10 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008; Table 11 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013; Table 12 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013; Table 13 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013; Table 14 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
Cancer Society of New Zealand Inc

Strategic Direction

Key Facts
: Summary 1 Cancer Society of New Zealand Inc: Key Facts
Company Background

Production

Competitive Positioning
: Summary 2 Cancer Society of New Zealand Inc: Competitive Position 2008
Ecostore Ltd

Strategic Direction

Key Facts
: Summary 3 Ecostore Company Ltd: Key Facts
Company Background

Production

Competitive Positioning

Ego Pharmaceuticals Pty Ltd

Strategic Direction

Key Facts
: Summary 4 Ego Pharmaceuticals Pty Ltd: Key Facts
Company Background

Production

Competitive Positioning
: Summary 5 Ego Pharmaceuticals Pty Ltd: Competitive Position 2008
Living Nature New Zealand

Strategic Direction

Key Facts
: Summary 6 Living Nature New Zealand: Key Facts
Company Background

Production

Competitive Positioning

Mix Ltd

Strategic Direction

Key Facts
: Summary 7 Mix Ltd: Key Facts
Company Background

Production

Competitive Positioning
: Summary 8 Mix Ltd: Competitive Position 2008
Executive Summary
: Slower Growth for Cosmetics and Toiletries
Change of Government May Mean Changes

International Players Still Dominate

Distribution Channels Offering Lower Prices Attract Consumers

Recovery of the Economy Will Boost Performance Over the Forecast Period

Key Trends and Developments

Private Label Grows in Face of the Economy Slowdown

Regional Brands Enjoy Opportunities for Growth in 2008

Masstige Trend Blurs Product Positioning

Consumer Differentiation Grows Stronger

Beauty Specialist Retailers Increase Their Presence

Market Data
: Table 15 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008; Table 16 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008; Table 17 Sales of Premium Cosmetics by Sector: Value 2003-2008; Table 18 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008; Table 19 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008; Table 20 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008; Table 21 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008; Table 22 Penetration of Private Label by Sector by Retail Value 2003-2008; Table 23 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008; Table 24 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008; Table 25 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013; Table 26 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013; Table 27 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013; Table 28 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix

Gift Sets

Definitions
: Summary 9 Research Sources

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