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Oral Hygiene in Turkey

Euromonitor International
June 9, 2009
31 Pages - SKU: EP2388681

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Turkey

Euromonitor International's Oral Hygiene in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: toothpaste, manual toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners, dental floss, power toothbrushes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?

Get a detailed picture of the cosmetics & toiletries industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International

June 2009

Executive Summary

Cosmetics and Toiletries See Good Growth in 2008

Market Sees Growth Despite Global Financial Crisis

Multinational Companies Increase Shares Further

Department Stores and Grocery Retailers Increase in Importance

Positive Constant Value Growth Predicted for Forecast Period

Key Trends and Developments

Decline in Unit Prices Due To Impact of the Global Financial Crisis

Avon Records High Growth, Leads Market

Natural/organic Cosmetics Gain Importance

Cosmetics See Advertising Boom in 2008

Growth of Beauty Specialists and Department Stores Boost Premium Products

Market Data

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008

Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008

Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008

Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008

Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008

Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008

Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008

Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008

Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008

Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013

Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013

Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013

Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013

Appendix

Gift Sets

Definitions

Summary 1 Research Sources

Akat Kozmetik Sanayi Ve Ticaret As

Strategic Direction

Key Facts

Summary 2 Akat Kozmetik Sanayi ve Ticaret AS: Key Facts

Summary 3 Akat Kozmetik Sanayi ve Ticaret AS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 Akat Kozmetik Sanayi ve Ticaret AS: Competitive Position 2008

Aromel Kozmetik Sanayii Ve Ticaret As

Strategic Direction

Key Facts

Summary 5 Aromel Kozmetik Sanayii ve Ticaret AS: Key Facts

Summary 6 Aromel Kozmetik Sanayii ve Ticaret AS: Operational Indicators

Company Background

Production

Summary 7 Aromel Kozmetik Sanayii ve Ticaret AS: Production Statistics 2007

Competitive Positioning

Summary 8 Aromel Kozmetik Sanayii ve Ticaret AS: Competitive Position 2008

Evyap Sabun Yag Gliserin Sanayii Ve Ticaret As

Strategic Direction

Key Facts

Summary 9 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Key Facts

Summary 10 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Operational Indicators

Company Background

Production

Summary 11 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Production Statistics 2007

Competitive Positioning

Table 15 Summary4 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Competitive Position 2008

Hayat Kimya Sanayi As

Strategic Direction

Key Facts

Summary 12 Hayat Kimya Sanayi AS: Key Facts

Summary 13 Hayat Kimya Sanayi AS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 14 Hayat Kimya Sanayi AS: Competitive Position 2008

Hobi Kozmetik As

Strategic Direction

Key Facts

Summary 15 Hobi Kozmetik AS: Key Facts

Summary 16 Hobi Kozmetik AS: Operational Indicators

Company Background

Production

Competitive Positioning

Table 16 Summary3 Hobi Kozmetik AS: Competitive Position 2008

Kopas Kozmetik Pazarlama San As

Strategic Direction

Key Facts

Summary 17 Kopas Kozmetik Pazarlama San AS: Key Facts

Summary 18 Kopas Kozmetik Pazarlama San AS: Operational Indicators

Company Background

Production

Summary 19 Kopas Kozmetik Pazarlama San AS: Production Statistics 2007

Competitive Positioning

Summary 20 Kopas Kozmetik Pazarlama San AS: Competitive Position 2007

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 17 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2009

Table 18 Sales of Oral Hygiene by Subsector: Value 2003-2008

Table 19 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008

Table 20 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008

Table 21 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008

Table 22 Sales of Toothpaste by Type: % Value Breakdown 2005-2008

Table 23 Oral Hygiene Company Shares by Retail Value 2004-2008

Table 24 Oral Hygiene Brand Shares by Retail Value 2005-2008

Table 25 Toothpaste Brand Shares by Retail Value 2005-2008

Table 26 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008

Table 28 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013

Table 29 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013

Table 30 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013

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