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Oral Hygiene in Romania

Euromonitor International
July 1, 2009
37 Pages - SKU: EP2465082

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Romania

Euromonitor International's Oral Hygiene in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: toothpaste, manual toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners, dental floss, power toothbrushes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the cosmetics & toiletries industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Oral Hygiene in Romania
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary: Cosmetics and Toiletries Registers Higher Sales Each Year
Consumers Demand Value Added Products
Multinationals Dominate the Market
Direct Selling Remains the Most Popular Distribution Channel
Cosmetics and Toiletries Is Expected To Approach Maturity
Key Trends and Developments
Purchasing Habits Are Set To Change Within the Coming Years
Multinationals Control the Market
Intensified Retail Activity
Advertising Drives Sales
Direct Selling Remains the Dominant Distribution Channel
Appendix
Gift Sets: Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008; Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008; Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008; Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008; Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008; Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008; Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008; Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008; Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008; Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013; Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013; Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013; Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Definitions: Summary 1 Research Sources
Dr Soleil Prod Cosmetice SRL
Strategic Direction
Key Facts: Summary 2 Dr Soleil Prod Cosmetice SRL: Key Facts; Summary 3 Dr Soleil Prod Cosmetice SRL: Operational Indicators
Company Background
Competitive Positioning: Summary 4 Dr Soleil Prod Cosmetice SRL: Competitive Position 2008
Elmi Prodfarm SRL
Strategic Direction
Key Facts: Summary 5 Elmi Prodfarm SRL: Key Facts; Summary 6 Elmi Prodfarm SRL: Operational Indicators
Company Background
Competitive Positioning: Summary 7 Elmi Prodfarm SRL: Competitive Position 2008
Farmec SA
Strategic Direction
Key Facts: Summary 8 Farmec SA: Key Facts; Summary 9 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 10 Farmec SA: Competitive Position 2008
Gerocossen SRL
Strategic Direction
Key Facts: Summary 11 Gerocossen SRL: Key Facts; Summary 12 Gerocossen SRL: Operational Indicators
Company Background
Competitive Positioning: Summary 13 Gerocossen SRL: Competitive Position 2008
Gerovital Cosmetics SA
Strategic Direction
Key Facts: Summary 14 Gerovital Cosmetics SA: Key Facts; Summary 15 Gerovital Cosmetics SA: Operational Indicators
Company Background
Competitive Positioning: Summary 16 Gerovital Cosmetics SA: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 14 Sales of Oral Hygiene by Subsector: Value 2003-2008; Table 15 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008; Table 16 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008; Table 17 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008; Table 18 Sales of Toothpaste by Type: % Value Breakdown 2005-2008; Table 19 Oral Hygiene Company Shares by Retail Value 2004-2008; Table 20 Oral Hygiene Brand Shares by Retail Value 2005-2008; Table 21 Toothpaste Brand Shares by Retail Value 2005-2008; Table 22 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008; Table 23 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013; Table 24 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013; Table 25 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013; Table 26 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013

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