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Oral Hygiene in Portugal

Euromonitor International
June 9, 2009
36 Pages - SKU: EP2389952

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Portugal

Euromonitor International's Oral Hygiene in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: toothpaste, manual toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners, dental floss, power toothbrushes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?

Get a detailed picture of the cosmetics & toiletries industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International

June 2009

Executive Summary

Credit Crunch Affects Cosmetics and Toiletries

High Levels of Segmentation and Specialisation Drive the Market

L'oréal Leads Sales

Supermarkets/hypermarkets Channel Gains Market Share

Slight Decrease Expected Over the Forecast Period

Key Trends and Developments

Rejuvenating Products Gain Ground

Greater Segmentation and Different Ingredients

Sticking To the Basics

Major Manufacturers Characterise the Industry

Supermarkets/hypermarkets Remains Leading Channel for C&T

Market Data

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008

Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008

Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008

Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008

Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008

Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008

Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008

Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008

Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008

Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013

Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013

Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013

Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013

Appendix

Gift Sets

Definitions

Summary 1 Research Sources

Ach Brito

Strategic Direction

Key Facts

Summary 2 ACH Brito: Key Facts

Company Background

Competitive Positioning

Summary 3 Summary ACH Brito: Competitive Position 2009

Couto SA

Strategic Direction

Key Facts

Summary 4 Couto SA : Key Facts

Company Background

Competitive Positioning

F Lima SA

Strategic Direction

Key Facts

Summary 5 F Lima SA : Key Facts

Summary 6 F Lima SA: Operational Indicators

Company Background

Competitive Positioning

Summary 7 F Lima SA: Competitive Position 2008

Tudo Azul SA

Strategic Direction

Key Facts

Summary 8 Tudo Azul - O Boticário: Key Facts

Company Background

Competitive Positioning

Table 15 Tudo Azul - O Boticário: Competitive Position 2008

Unilever Jerónimo Martins

Strategic Direction

Key Facts

Summary 9 Unilever Jerónimo Martins: Key Facts

Company Background

Competitive Positioning

Summary 10 Unilever Jerónimo Martins: Competitive Position 2008

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 16 Sales of Oral Hygiene by Subsector: Value 2003-2008

Table 17 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008

Table 18 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008

Table 19 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008

Table 20 Sales of Toothpaste by Type: % Value Breakdown 2005-2008

Table 21 Oral Hygiene Company Shares by Retail Value 2004-2008

Table 22 Oral Hygiene Brand Shares by Retail Value 2005-2008

Table 23 Toothpaste Brand Shares by Retail Value 2005-2008

Table 24 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008

Table 25 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013

Table 26 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013

Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013

Table 28 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013

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