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Oral Hygiene in Poland

Euromonitor International
June 9, 2009
36 Pages - SKU: EP2389950

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Poland

Euromonitor International's Oral Hygiene in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: toothpaste, manual toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners, dental floss, power toothbrushes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?

Get a detailed picture of the cosmetics & toiletries industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International

June 2009

Executive Summary

the Primacy of Appearance Propels Demand for Cosmetics and Toiletries

Ongoing Product Specialisation and Segmentation

Multinationals Hold Dominant Positions

Specialist Retailers Gain Ground

Optimistic Forecast for Future Growth in Cosmetics and Toiletries

Key Trends and Developments

Rising Importance of Health and Wellness Impacts Sales of Cosmetics and Toiletries

Celebrity Endorsement Being A Popular Promotional Tool

Domestic Companies Aim at Strengthening Their Positions

Product Specialisation A Key Direction in New Product Development

Anti-ageing, A Hot Trend

Market Data

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008

Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008

Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008

Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008

Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008

Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008

Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008

Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008

Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008

Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013

Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013

Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013

Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013

Appendix

Gift Sets

Definitions

Laboratorium Kosmetyczne Dr Irena Eris SA

Strategic Direction

Key Facts

Summary 1 Laboratorium Kosmetyczne Dr Irena Eris SA: Key Facts

Summary 2 Laboratorium Kosmetyczne Dr Irena Eris SA: Operational Indicators

Company Background

Production

Summary 3 Laboratorium Kosmetyczne Dr Irena Eris SA: Production Statistics 2007

Competitive Positioning

Summary 4 Laboratorium Kosmetyczne Dr Irena Eris SA: Competitive Position 2008

Oceanic Przedsiebiorstwo Farmaceutyczno-kosmetyczne

Strategic Direction

Key Facts

Summary 5 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Key Facts

Summary 6 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Operational Indicators

Company Background

Production

Summary 7 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Production Statistics 2007

Competitive Positioning

Summary 8 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Competitive Position 2008

Pollena-ewa SA

Strategic Direction

Key Facts

Summary 9 Pollena Ewa SA: Key Facts

Summary 10 Pollena Ewa SA: Operational Indicators

Company Background

Production

Summary 11 Pollena Ewa SA: Production Statistics 2007

Competitive Positioning

Summary 12 Pollena Ewa SA: Competitive Position 2008

Soraya SA

Strategic Direction

Key Facts

Summary 13 Soraya SA: Key Facts

Summary 14 Soraya SA: Operational Indicators

Company Background

Production

Summary 15 Soraya SA: Production Statistics 2007

Competitive Positioning

Summary 16 Soraya SA: Competitive Position 2008

Ziaja Ltd Zaklad Produkcji Lekow Sp Zoo

Strategic Direction

Key Facts

Summary 17 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Key Facts

Summary 18 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Operational Indicators

Company Background

Production

Summary 19 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Production Statistics 2007

Competitive Positioning

Summary 20 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Competitive Position 2008

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 15 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2008

Table 16 Sales of Oral Hygiene by Subsector: Value 2003-2008

Table 17 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008

Table 18 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008

Table 19 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008

Table 20 Sales of Toothpaste by Type: % Value Breakdown 2005-2008

Table 21 Oral Hygiene Company Shares by Retail Value 2004-2008

Table 22 Oral Hygiene Brand Shares by Retail Value 2005-2008

Table 23 Toothpaste Brand Shares by Retail Value 2005-2008

Table 24 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008

Table 25 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013

Table 26 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013

Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013

Table 28 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013

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