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Oral Hygiene in Hungary

Euromonitor International
July 1, 2009
34 Pages - SKU: EP2465074

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Hungary

Euromonitor International's Oral Hygiene in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: toothpaste, manual toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners, dental floss, power toothbrushes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the cosmetics & toiletries industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Oral Hygiene in Hungary
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary: Slowdown in Economic Growth
Business and Consumer Expectations Decrease Dramatically
Well-established Multinational Brands Dominate
Concentration and Price Comparison
Difficult Forecast
Key Trends and Developments
Slowdown in Economic Growth
Well-established Brands More Comfortable With the Harsh Business Climate
Concentration and Price Comparison
Market Innovation Offset by Range Proliferation and Price Competition
Desire To Preserve Youth and Health Is Blurring
Natural and Organic Trends for Aware Consumers
Internet for Price and Quality Comparison
Market Data: Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008; Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008; Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008; Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008; Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008; Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008; Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008; Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008; Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008; Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008; Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013; Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013; Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013; Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions: Summary 1 Research Sources
Ahimsa Kozmetikai Kft
Strategic Direction
Key Facts: Summary 2 Ahimsa Kozmetikai Kft: Key Facts; Summary 3 Ahimsa Kozmetikai Kft: Operational Indicators
Company Background
Production: Summary 4 Ahimsa Kozmetikai Kft: Production Statistics 2007
Competitive Positioning
Caola-alfa Rt
Strategic Direction
Key Facts: Summary 5 Caola-Alfa Rt: Key Facts; Summary 6 Caola-Alfa Rt: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 7 Caola-Alfa Rt: Competitive Position 2008
Hélia-d Kft
Strategic Direction
Key Facts: Summary 8 Hélia-D Kft: Key Facts; Summary 9 Hélia-D Kft: Operational Indicators
Company Background
Production: Summary 10 Hélia-D Kft: Production Statistics 2007
Competitive Positioning: Summary 11 Hélia-D Kft: Competitive Position 2008
Herbária Rt
Strategic Direction
Key Facts: Summary 12 Herbária Rt: Key Facts; Summary 13 Herbária Rt: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 14 Herbária Rt: Competitive Position 2008
Soliteint Kft
Strategic Direction
Key Facts: Summary 15 Soliteint Kft: Key Facts; Summary 16 Soliteint Kft: Operational Indicators
Company Background
Production: Summary 17 Soliteint Kft: Production Statistics 2007*
Competitive Positioning: Summary 18 Soliteint Kft: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 15 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2008; Table 16 Sales of Oral Hygiene by Subsector: Value 2003-2008; Table 17 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008; Table 18 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008; Table 19 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008; Table 20 Sales of Toothpaste by Type: % Value Breakdown 2005-2008; Table 21 Oral Hygiene Company Shares by Retail Value 2004-2008; Table 22 Oral Hygiene Brand Shares by Retail Value 2005-2008; Table 23 Toothpaste Brand Shares by Retail Value 2005-2008; Table 24 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008; Table 25 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013; Table 26 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013; Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013; Table 28 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013

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