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Oral Hygiene in Germany

Euromonitor International
July 1, 2009
34 Pages - SKU: EP2465072

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Germany

Euromonitor International's Oral Hygiene in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: toothpaste, manual toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners, dental floss, power toothbrushes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the cosmetics & toiletries industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Oral Hygiene in Germany
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary: Value Sales of Cosmetics and Toiletries Display Slow Growth
Demand for Men's Grooming Products Continues To Grow
Sales Led by L'oréal and Beiersdorf
Fierce Competition Among Retailers Driving Out Smaller Competitors
Economic Problems To Hinder Growth in Forecast Period
Key Trends and Developments
Global Economic Situation Hits Consumer Confidence
Ageing Population Continues To Shape Sales
Polarisation Increases
Demand for Natural Products Continues To Increase
Discounters and Parapharmacies/drugstores Continue To Grow in Importance
Market Data: Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008; Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008; Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008; Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008; Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008; Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008; Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008; Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008; Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008; Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008; Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013; Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013; Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013; Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions: Summary 1 Research Sources
Beiersdorf AG
Strategic Direction
Key Facts: Summary 2 Beiersdorf AG: Key Facts; Summary 3 Beiersdorf AG: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 4 Beiersdorf AG: Competitive Position 2008
Coty Deutschland GmbH
Strategic Direction
Key Facts: Summary 5 Coty Deutschland GmbH: Key Facts; Summary 6 Coty Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 7 Coty Deutschland GmbH: Competitive Position 2008
Dalli-werke Mäurer & Wirtz GmbH & Co Kg
Strategic Direction
Key Facts: Summary 8 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Key Facts; Summary 9 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Operational Indicators
Company Background
Production: Summary 10 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Production Statistics 2008
Competitive Positioning: Summary 11 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Competitive Position 2008
Dr Scheller Cosmetics AG
Strategic Direction
Key Facts: Summary 12 Dr Scheller Cosmetics AG: Key Facts; Summary 13 Dr Scheller Cosmetics AG: Operational Indicators
Company Background
Production: Summary 14 Dr Scheller Cosmetics AG: Production Statistics 2007
Competitive Positioning: Summary 15 Dr Scheller Cosmetics AG: Competitive Position 2008
Hans Schwarzkopf & Henkel GmbH & Co Kg
Strategic Direction
Key Facts: Summary 16 Hans Schwarzkopf & Henkel GmbH & Co KG: Key Facts; Summary 17 Hans Schwarzkopf & Henkel GmbH & Co KG: Operational Indicators
Company Background
Production: Summary 18 Hans Schwarzkopf & Henkel GmbH & Co KG: Production Statistics 2008
Competitive Positioning: Summary 19 Hans Schwarzkopf & Henkel GmbH & Co KG: Competitive Position 2007
L'Oréal Deutschland GmbH
Strategic Direction
Key Facts: Summary 20 L'Oréal Deutschland GmbH: Key Facts; Summary 21 L'Oréal Deutschland GmbH: Operational Indicators
Company Background
Production: Summary 22 L'Oréal Deutschland GmbH: Production Statistics 2008
Competitive Positioning: Summary 23 L'Oréal Deutschland GmbH: Competitive Position 2008
Procter & Gamble GmbH
Strategic Direction
Key Facts: Summary 24 Procter & Gamble GmbH: Key Facts; Summary 25 Procter & Gamble GmbH: Operational Indicators
Company Background
Production: Summary 26 Procter & Gamble GmbH: Production Statistics 2008
Competitive Positioning: Summary 27 Procter & Gamble GmbH: Competitive Position 2008
Unilever Deutschland GmbH
Strategic Direction
Key Facts: Summary 28 Unilever Deutschland GmbH: Key Facts; Summary 29 Unilever Deutschland GmbH: Operational Indicators
Company Background
Production: Summary 30 Unilever Deutschland GmbH: Production Statistics 2008
Competitive Positioning: Summary 31 Unilever Deutschland GmbH: Competitive Position 2008
Weleda AG
Strategic Direction
Key Facts: Summary 32 Weleda AG: Key Facts
Company Background
Production: Summary 33 Weleda AG: Production Statistics 2008
Competitive Positioning: Summary 34 Weleda AG: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 15 Sales of Oral Hygiene by Subsector: Value 2003-2008; Table 16 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008; Table 17 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008; Table 18 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008; Table 19 Sales of Toothpaste by Type: % Value Breakdown 2005-2008; Table 20 Oral Hygiene Company Shares by Retail Value 2004-2008; Table 21 Oral Hygiene Brand Shares by Retail Value 2005-2008; Table 22 Toothpaste Brand Shares by Retail Value 2005-2008; Table 23 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008; Table 24 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013; Table 25 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013; Table 26 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013; Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013

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