Home > Back to Publisher > Report Information

Oral Hygiene in Bulgaria

Euromonitor International
July 1, 2009
34 Pages - SKU: EP2465062

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Bulgaria

Euromonitor International's Oral Hygiene in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: toothpaste, manual toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners, dental floss, power toothbrushes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the cosmetics & toiletries industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Oral Hygiene in Bulgaria
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary: Growth Rates Continue To Rise
Premium Cosmetics Becomes A Key Segment in the Market
Multinational Brands Grow Aggressively at the Expense of Local Brands
Economic Slowdown Unlikely To Affect the Market
Competition Is Likely To Become Stiffer As the Market Reaches Maturity
Key Trends and Developments
the Market Is Performing Well, Despite the Economic Crisis
Domestic Players Lose the Competition To the Multinationals
Fairs and Presentations Are A Significant Driving Force Behind the Growth of the Market
Imported Brands Dominate the Market in Almost All Categories
Direct Selling Is the Main Driving Force in the Cosmetics and Toiletries Market
Market Data: Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008; Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008; Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008; Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008; Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008; Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008; Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008; Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008; Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008; Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008; Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013; Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013; Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013; Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions: Summary 1 Research Sources
Aroma Ad
Strategic Direction
Key Facts: Summary 2 Aroma AD: Key Facts; Summary 3 Aroma AD: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 4 Aroma AD: Competitive Position 2008
Krasnaya Linia Bulgaria Ltd
Strategic Direction
Key Facts: Summary 5 Krasnaya Linia Bulgaria Ltd: Key Facts; Summary 6 Krasnaya Linia Bulgaria Ltd: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 7 Krasnaya Linia Bulgaria Ltd: Competitive Position 2008
Rosa Impex Ood
Strategic Direction
Key Facts: Summary 8 Rosa Impex OOD: Key Facts; Summary 9 Rosa Impex OOD: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 10 Rosa Impex OOD: Competitive Position 2008
Rubella Beauty Ad
Strategic Direction
Key Facts: Summary 11 Rubella Beauty AD: Key Facts; Summary 12 Rubella Beauty AD: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 13 Rubella Beauty AD: Competitive Position 2008
Sts Cosmetics Ood
Strategic Direction
Key Facts: Summary 14 STS Cosmetics OOD: Key Facts; Summary 15 STS Cosmetics OOD: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 16 STS Cosmetics OOD: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 15 Sales of Oral Hygiene by Subsector: Value 2003-2008; Table 16 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008; Table 17 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008; Table 18 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008; Table 19 Sales of Toothpaste by Type: % Value Breakdown 2005-2008; Table 20 Oral Hygiene Company Shares by Retail Value 2004-2008; Table 21 Oral Hygiene Brand Shares by Retail Value 2005-2008; Table 22 Toothpaste Brand Shares by Retail Value 2005-2008; Table 23 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008; Table 24 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013; Table 25 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013; Table 26 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013; Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013

More Bulgaria Oral Hygiene/Oral Care Reports

Adult Mouth Care in Bulgaria by Euromonitor International
The category generated 8% growth in current value terms in 2011. The limited popularity of OTC adult mouth care is due to a large extent ...

Oral Care in Bulgaria by Euromonitor International
Before the review period, price polarisation was a distinct feature of the oral care category; there were significant differences between the very low prices of ...

Adult Mouth Care in Bulgaria by Euromonitor International
Current sales were the same as 2009 in 2010. The limited popularity of consumer adult mouth care is due to the intense competition from cosmetics ...

Oral Care - Bulgaria by Euromonitor International
A few years ago, price polarisation was a distinct feature of oral hygiene; there were significant differences between the very low prices of local toothpastes ...

Adult Mouth Care - Bulgaria by Euromonitor International
Current value sales within adult mouth care retained their value in 2009. The limited popularity of over-the-counter adult mouth care is due to a large ...

See all reports like this >>

More Bulgaria Reports

Country Report Bulgaria February 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...

Country Report Bulgaria January 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...

Bulgaria This Week by Intellinews
Weekly report on the most significant economic, business, financial markets and political issues and events propelling the Bulgarian ...

Bulgaria This Week by Intellinews
Weekly report on the most significant economic, business, financial markets and political issues and events propelling the Bulgarian ...

D&B Country Report: Bulgaria by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...

See all reports like this >>

Oral Hygiene in Bulgaria

Share this report

Other tasks

Research Assistance

Related Markets

Oral Hygiene/Oral Care Reports

Free Alert Me service