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Oral Hygiene in Brazil

Euromonitor International
June 9, 2009
43 Pages - SKU: EP2389934

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Brazil

Euromonitor International's Oral Hygiene in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: toothpaste, manual toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners, dental floss, power toothbrushes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?

Get a detailed picture of the cosmetics & toiletries industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International

June 2009

Executive Summary

Despite Obstacles in 2008, Market Continues To Show Positive Signs

Natura Cosméticos and Unilever Hold Top Positions

Demand for Value-added Products Tends To Increase Despite the Economic Downturn in 2009

Non-store Retailing Gains Share Over the 2003-2008 Period

Positive Outlook But Growth Will Be Slower in 2009 and Over the Forecast Period

Key Trends and Developments

Domestic Companies Are Expected To Continue Increasing Their Shares in Cosmetics and Toiletries

Global Crisis and Its Impact on the Brazilian Cosmetics and Toiletries Market

Demand for Value-added Products Tends To Increase in Brazil

Manufacturers Keep Close Eye on Brazilian Teenagers As Key Consumer Group for Cosmetics and Toiletries Products.

the Power of Direct Selling Continues To Dominate

Market Data

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008

Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008

Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008

Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008

Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008

Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008

Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008

Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008

Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013

Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013

Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013

Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013

Appendix

Gift Sets

Definitions

Avon Cosméticos Ltda

Strategic Direction

Key Facts

Summary 1 Avon Cosméticos Ltda: Key Facts

Summary 2 Avon Cosméticos Ltda: Operational Indicators

Company Background

Production

Summary 3 Avon Cosméticos Ltda: Production Statistics 2008

Competitive Positioning

Summary 4 Avon Cosméticos Ltda: Competitive Position 2008

Belocap Produtos Capilares Ltda

Strategic Direction

Key Facts

Summary 5 Belocap Produtos Capilares Ltda: Key Facts

Summary 6 Belocap Produtos Capilares Ltda: Operational Indicators

Company Background

Production

Summary 7 Belocap Produtos Capilares Ltda: Production Statistics 2008

Competitive Positioning

Summary 8 Belocap Produtos Capilares Ltda: Competitive Position 2008

Botica Comercial Farmacêutica Ltda

Strategic Direction

Key Facts

Summary 9 Botica Comercial Farmacêutica Ltda: Key Facts

Summary 10 Botica Comercial Farmacêutica Ltda: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 11 Botica Comercial Farmacêutica Ltda: Competitive Position 2008

Colgate-Palmolive Indústria E Comércio Ltda

Strategic Direction

Key Facts

Summary 12 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts

Summary 13 Colgate-Palmolive Indústria e Comércio Ltda: Operational Indicators

Company Background

Production

Summary 14 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2008

Competitive Positioning

Summary 15 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2008

Grupo Bertin

Strategic Direction

Key Facts

Summary 16 Bertin Ltda: Key Facts

Summary 17 Bertin Ltda: Operational Indicators

Company Background

Competitive Positioning

Summary 18 Grupo Bertin: Competitive Position 2008

Hypermarcas SA

Strategic Direction

Key Facts

Summary 19 Hypermarcas SA: Key Facts

Summary 20 Hypermarcas SA: Operational Indicators

Company Background

Competitive Positioning

Summary 21 Hypermarcas SA: Competitive Position 2008

Indubrascom Indústria Brasileira De Cosméticos Ltda

Strategic Direction

Key Facts

Summary 22 Indubrascom Indústria Brasileira de Cosméticos Ltda: Key Facts

Company Background

Production

Summary 23 Indubrascom Indústria Brasileira de Cosméticos Ltda: Production Statistics 2008

Competitive Positioning

Summary 24 Indubrascom Indústria Brasileira de Cosméticos Ltda: Competitive Position 2008

Procter & Gamble Do Brasil SA

Strategic Direction

Key Facts

Summary 25 Procter & Gamble do Brasil SA: Key Facts

Summary 26 Procter & Gamble do Brasil SA: Operational Indicators

Company Background

Competitive Positioning

Summary 27 Procter & Gamble do Brasil SA: Competitive Position 2008

Unilever Brasil Ltda

Strategic Direction

Key Facts

Summary 28 Unilever Brasil Ltda: Key Facts

Summary 29 Unilever Brasil Ltda: Operational Indicators

Company Background

Competitive Positioning

Summary 30 Unilever Brasil Ltda: Competitive Position 2008

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 14 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2009

Table 15 Sales of Oral Hygiene by Subsector: Value 2003-2008

Table 16 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008

Table 17 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008

Table 18 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008

Table 19 Sales of Toothpaste by Type: % Value Breakdown 2005-2008

Table 20 Oral Hygiene Company Shares by Retail Value 2004-2008

Table 21 Oral Hygiene Brand Shares by Retail Value 2005-2008

Table 22 Toothpaste Brand Shares by Retail Value 2005-2008

Table 23 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008

Table 24 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013

Table 25 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013

Table 26 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013

Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013

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